Īffiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.
On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. Īffiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors.
